REL make subwoofers. That’s it. Nothing else. No distractions to steal REL's focus. No kidding themselves that they can be good at everything. No trying to conquer the whole world. They just do their best to conquer their bit of it.
REL have a pursuit with just the one intention, to produce the most raw, perfect, pure sound possible and to capture the raw intention of the artist. REL use the highest quality materials, employ the most exacting construction requirements, think of any problem holistically. They pursue the chase of the perfect experience of sound with an obsessive passion and vigor.
REL believe sound can move people more than any other sense. It’s the integration of the bass via the perfect subwoofer that makes everything else better.
And, ultimately, there is a great deal of satisfaction to be gained from doing this well, creating something of unique quality, such that you know it is going to inspire. It makes the hard work and the obsessing over each and every detail worth all the effort. That’s the reward, both for REL and for owners of their products.